5 Paid Digital Marketing Strategies To Generate B2B Leads
1) B2b Tradeportals and Marketplaces
2) Search engine optimization
3) Search Engine marketing
4) Paid social media marketing
5) Programmatic ads.
1) B2b Trade Portals and Marketplace
B2b trade portals are websites that connects b2b products buyers with manufactures. These website spend heavily on marketing to attract industrial buyers and manufactures. B2b manufactures, distributers and exporters can buy monthly or yearly listing packages to show products and contact information. This results in RFI or leads. One of the popular b2b online marketplace of united states is thomasnet.com
2) Search Engine Optimization
Search Engine optimization is ranking your webpage on higher position like first, second or third on buyers keywords. Manufactures, distributors, exporters and importers can purchase services thru seo companies. Search engine optimization companies can rank products pages on higher positions for all industrial buyer keywords.
3) Search Engine Marketing
Search engine marketing is paid marketing solutions to generate B2b leads thru paid advertising on search engines like google, bing etc. B2b manufactures, suppliers, exporters can buy services of digital ad agencies. These agencies can run search engine marketing campaigns on behalf of their B2b clients for a nominal fee. When industrial buyers search products on google these campaigns show ads on search result pages. This results in clicks on ads that directly goes to manufactures and suppliers website and that results in leads Or RFI.
4) Paid social marketing
Paid social refers to paid advertising on social media sites like Linkedin, Youtube, Facebook and Instagram. Manufactures, suppliers can work with digital ads agencies specializes in running paid social media campaigns. These campaigns show ads to industrial buyers when they are browsing social media sites like Linkedin. This also results in clicks to the B2b manufacture's website which ultimately generate B2b leads.
5) Programmatic Ads
Programmatic ads can also be a good source of b2b leads. Manufactures and suppliers can work with ads agencies specializes in running programmatic ads campaign on behalf of their B2b clients. Programmatic campaigns place banner ads on website that have content relevant to products. For eg a manufacturer of electric forklift can place banner ads on websites that have content related to warehouse workers backpain problems because of heavy lifting.
Company
BDM Solutions
Paid marketing Services for
B2b Businesses
Address
Shagun tower, 2nd floor, New Road, Dwarka Store Chowk, Dehradun, Uttarakhand, INDIA 248001
Get In Touch
Email: [email protected]
Mb: +919958135949
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